Our core
values

Equity and privacy

We believe that every child, regardless of race or ability, deserves to have positive, safe, and joyful voice-enabled learning experiences that are designed from scratch, with their everyday needs in mind.

That’s why, since 2013, SoapBox has been modeling, building, and testing our voice technology solutions to ensure that we cater to children’s physiological and behavioral needs and language patterns, as well as prioritizing their fundamental right to be understood and to voice data privacy.

Whether a child is completing a voice-enabled reading assessment or talking to their favorite digital character, our award-winning voice engine understands their natural speech — regardless of accent or dialect — and protects their privacy.

A photo of a girl sitting at a kitchen table on her laptop computer. She is smiling as she is completing a voice-enabled activity, powered by SoapBox Lab's equity-by-design speech recognition technology for kids.

Equity for
all kids

We’ve designed and built our speech recognition models to proactively mitigate bias and to understand every child’s voice accurately and equally, regardless of accent, dialect, race, background, or ethnicity.

Learn more about equity in voice AI

A boy speaking into a tablet computer, voice-enabled with SoapBox's Labs' speech-to-text technology for kids.

Privacy by
design

SoapBox takes kids’ data privacy seriously. Beyond our compliance to regulations such as COPPA and GDPR, we’ve invested in a privacy-by-design approach that protects every child’s fundamental digital privacy rights.

Learn more about voice tech privacy

It wasn’t faster or cheaper to build our voice engine for equity and privacy, but it was the right way to build it for kids.
Dr. Martyn Farrows
CEO, SoapBox Labs

More on equity & privacy

A boy in a classroom using a laptop to complete a literacy assessment powered by SoapBox's voice AI technology for kids.

Voice technology in equitable literacy instruction

In this Q&A, Dr. Martyn Farrows, CEO of SoapBox Labs, and Sean Ryan, President of McGraw Hill School Group, discuss the importance of prioritizing equity in voice-powered literacy tools.

An image with text that reads, "A conversation about AI, equity, and education." The image includes the SoapBox and EdTech Equity logos and headshots of 4 people, 3 women and 1 man.

A conversation on AI, equity & education

SoapBox experts host this discussion with the co-founders of The EdTech Equity Project on the importance of designing, building, and testing equitable AI-powered tools for education.

A boy on a tablet computer completing a practice literacy assessment, powered by SoapBox's privacy-by-design speech recognition technology.

Let’s talk voice tech, data privacy, and kids

This guest post in Voicebot.ai by SoapBox CEO Dr. Martyn Farrows explores why protecting kids’ voice data is fundamental in voice technology built for kids.

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