Website privacy policy & cookies statement

Effective date: 5th October 2014
Last updated: 27th June 2022

This Privacy Policy and Cookies Statement explains how information (including certain types of personal information) is collected, used, and disclosed by SoapBox Labs Limited in connection with your use of this website.  We respect your right to privacy and we want you to be familiar with how we collect and use information, including any personal information.

Information we collect

The information we collect from visitors to our website includes:

  • Browser type
  • Language preference
  • Referring site
  • Date and time of each visitor request
  • IP address
  • Length of session
  • Screen resolution
  • Session duration
  • Operating system
  • Device model
  • Geography
  • Personal info you share through forms (if you sign up to use the API, for example)
    • Name, company, email, location etc
  • Aggregate data we collect – total page views, breakdown of mobile and desktop, average visit lengths, bounce rate

We use Google Analytics and Statcounter to help us measure traffic and usage trends for the website.  We collect and use this analytics information in aggregate form such that it cannot be used to identify any particular user.

Why do we collect this information?

We collect this information in order to better understand our website visitors and to monitor and protect the security of the website.  In the case of personal information provided through the API sign up form, we use this information to contact you in the event that you need support with using the API service.

Do we share this information?

Other than as set out in this Privacy and Cookies Statement, we do not currently disclose data to any other third parties; if this changes in the future we will notify users through changes in this Privacy Policy.

Cookies statement

We may collect information about your computer or other device including, where available, device and browser type for system administration and analytical purposes. This is statistical data about how you use our website. 

For the same reason, we may obtain information about your general usage of the website by using a cookie or similar software which is stored on the memory of your computer or device. This software contains information that is transferred to your computer or device’s memory. Cookies help us to improve our website and to deliver a better and more personalised service. We may use Web beacons or similar technology in connection with the website. Web beacons are small, invisible graphic images that may be used in the website or in emails relating to our website to collect certain information and monitor user activity on the website.  

You may refuse to accept cookies by activating the settings on your browser or device which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the website.

The full list of cookies that we currently use is:

  • StatCounter (analytics)
  • Google Analytics (analytics)
  • YouTube (embedded video)
  • Google Docs (signup form)
  • WordPress (default WP cookies)
  • WordPress (any cookies from plugins)
  • DoubleClick / Google Ads (ad network)
  • Drawbridge (Adsymptomatic)
  • Facebook (ad network, analytics, social media)
  • Fastbase (analytics)
  • Hotjar (analytics)
  • HubSpot (analytics)
  • Instabot (customer interaction / chatbot)
  • LinkedIn (ad network, analytics, social media)
  • Twitter (ad network, analytics, social media)

Identity and contact details:

If you have questions or concerns about our privacy practices, please contact us at

If you are in the European Union, please note that our Data Protection Officer (DPO) can be contacted at

If you are in the European Union and have further concerns after you have contacted us, you can lodge a complaint with the Irish Data Protection Commission directly at